Thursday, January 28, 2010

Buying Your Coffee


Purchase your freshly roasted coffee in whole bean form and purchase no more than you will use within a two week period. Ground coffee will stale significantly faster than whole bean coffee.

Monday, January 25, 2010

GUATEMALA

GUATEMALA Organic

Coffee Origin: Americas

CITY ROAST

Balanced, medium-bodied. Hints of dark chocolate and spice. Bittersweet finish. $10.59/1 lb

Thursday, January 21, 2010

EL SALVADOR

EL SALVADOR Organic

Coffee Origin: Americas

SUBURBAN ROAST

Medium-bodied, smooth. Undertones of orange and milk chocolate.. Rainforest certified. $10.59/1 lb

Thursday, January 14, 2010

COSTA RICA

COSTA RICA

Coffee Origin: Americas

SUBURBAN ROAST

An exemplary Costa Rican coffee. Sweet, balanced and deliciously resonating. $10.39/1 lb

Monday, January 11, 2010

COLOMBIA

COLOMBIA

Coffee Origin: Americas

CITY ROAST

Medium-bodied. Sweet with mild floral and fruited notes. $9.69/1 lb

Saturday, January 9, 2010

Boosting Your Immune System with Tea


Research has shown for years that drinking tea has many health benefits. Most people are aware that teas – specifically those that are green, oolong, white and black – supply antioxidants to the body, but what antioxidants are we referring to? Well, for the most part, these previously mentioned teas contain flavonoids (a class of water-soluble plant pigments), and they contain one in particular called catechins. So now you’re probably thinking, “what the heck is a catechin?” Well, catechins are one of the most powerful in the polyphenol family. Tea contains four main catechin substances, one of which is about 25-100 times more potent than vitamins C and E. In fact, research has stated that one cup of green tea provides 10-40 mg of polyphenols and has antioxidant effects greater than a serving of broccoli, spinach, carrots, or strawberries. The high antioxidant activity of these teas makes it beneficial for protecting the body from oxidative damage due to free radicals which helps the body ward off dis-ease (heart disease, cancers, inflammation, etc.).

Another consideration is quality. It is quite possible for store bought tea to be good. If a customer chooses loose leaf over tea bags, they greatly improve their chances of getting quality. Tea bags are generally bad because the quality of the tea in the bag is generally poor - having a significant impact on taste (flat, bitter). Shelf life is another matter of importance. If kept properly, tea leaves can be kept fresh for a long time - but quality does diminish - how long has that tea been sitting on the shelf? Please keep this in mind when purchasing and drinking tea: Asbury Park Roastery works with tea suppliers who are passionate about what they do - in turn, we are able to provide fine quality loose leaf organic teas to our customers. We handle and store the tea properly to maintain that quality. We also know how long it has been sitting on the shelf. Lastly, we are available to assist and guide - can't buy that at the store. Oh, and one more thing, organic is more significant when it comes to tea versus coffee. The image of someone spraying pesticide on a leaf, then saying, 'here, go put this in hot water for a few minutes and drink it.'

Here is a quick description of the four teas mentioned here in the article:

White Tea - buds are plucked before they are open, allowed to wither, then they are dried
Green Tea (unfermented) - leaves are dried, and then heat-treated to stop fermentation
Oolong Tea (semi-fermented) - leaves are wilted, then allowed to go through brief period of fermentation
Black Tea (fermented) - leaves are withered, rolled, fermented and then dried

Asbury Park Roastery carries a variety of these teas so please stop by and we can certainly help you out.

Friday, January 8, 2010

BRAZIL

BRAZIL

Coffee Origin: Americas

FULL CITY ROAST

Full-bodied. Bittersweet chocolate with slight nuttiness. Mellow finish. $8.39/ 1lb

Thursday, January 7, 2010

BOLIVIA

BOLIVIA FT/ORG

Coffee Origin: Americas

CITY ROAST

Mild, yet incredibly flavorful. Sweet with hints of nut, chocolate and raisin. Smooth. $10.39/ 1lb

Wednesday, January 6, 2010

Definitions You Should Know

Over the next several installments, we will provide you with the variety of coffee and teas that we offer at Asbury Park Roastery.

When describing coffee, we will be listing its origin, whether it is a FT (Fair Trade) item and if the coffee is ORG (Organic). We will also provide the type of roast of the coffee such as:

SUBURB = Mild roast, most highlights bean's unique taste characteristics
CITY = Medium roast, sweet spot, balance of bean and roast flavor
FULL CITY ROAST = Darker roast, more roast flavor, often bittersweet

We will also give a brief description of what your senses will experience from the coffee being discussed.

And as always, all roasting is done on premises!

We hope to see you soon.

Tuesday, January 5, 2010

Welcome to the ASBURY PARK ROASTERY Blog Spot

Welcome to the ASBURY PARK ROASTERY blog spot.

We will be updating our blog often with a variety of information on the world of coffee and teas, giving you their origin and an idea of their tastes and aromas along with other valuable information. So check back frequently or become a fan to stay updated and please, stop by and grab a cup of coffee when you're in town. - Alli